Lead generationaims to get the customer to leave their contact details with the company so that they can get in touch with them for further information. Incentives include, for example, receiving free services or guides. There are several options for successful lead generation:
1. digital lead generation
One of the best-known variations is the company’s own newsletter. This is an indispensable information tool for both new and existing customers. In addition, personalized coupons or discount promotions linked to a lead campaign can be sent from the customer’s orders. The logical conclusion is also the generation of direct contact via a contact form or a telephone call via the company website.
2. telephone lead generation
The customer’s consent for a telephone consultation is obtained by means of an opt-in on the website or landing page in order to provide them with the requested service.
3. outdoor lead generation
At trade fairs, roadshows or in the company itself, employees can competently help customers find solutions. Another option is to create incentives through prize draws or free giveaways.
