Lead generation aims to encourage customers to provide their contact information to the company so that they can establish further communication with them for informational purposes. Respective incentives are, for example, to receive free services or guides. There are several options for successful lead generation:
1. Digital lead generation
One of the best-known variations is probably the company's own newsletter. This is an indispensable information tool for the new customer as well as for the existing customer. In addition, personalized coupons or discount promotions associated with a lead campaign can be sent from the customer's orders. A logical conclusion is also the generation of leads through direct contact via a contact form or a phone call on the company's website.
2. Telephone lead generation
The customer's consent for a telephone consultation is obtained through an opt-in on the website or landing page in order to provide them with the advertised service.
3. Outdoor lead generation
Through trade fairs, roadshows, or within the company itself, the employees competently contribute to finding solutions for the customer. Another option is to create incentives through raffles or free giveaways.
