A buyer persona consists of a precise description of a person, which contains an ideal customer profile of a person for the company with defined criteria from market research and own data collection. This person reflects a target group, which helps the marketing and sales department, for example, to design more targeted campaigns. It also lays the foundation for further process decisions such as the "service level agreement" and "lead scoring".
Advantages of buyer persona
- Improvement of personalized communication across all channels of the company.
- More successful lead generation with improved conversion rate
- Content is more specifically developed
- Targeted collaboration between marketing and sales
- Wastage in the allocated marketing budget is avoided, resulting in cost savings for campaigns.
